NBC Restructures Licensing Business

NBC Universal Television DVD, Music and Consumer Products Group will assume responsibility for all global licensing and merchandising of NBC Universal television properties, as well as the NBC Universal television catalog.

Kim Niemi, senior vice president, will lead the NBC Universal Television DVD, Music and Consumer Products Group’s efforts to develop and implement product lines associated with NBC Universal’s television brands, including NBC, Universal Media Studios, USA Network, Sci Fi Channel, Bravo properties, CNBC, and Telemundo.  

In addition to assuming responsibility for all NBC Universal television properties, Niemi’s group will continue to oversee all new business development for music, e-commerce sales, the NBCUniversal.com store group, and third-party home entertainment licensing.

Previously, the licensing and merchandising for NBC Universal television properties was handled by the Universal Studios Consumer Products Group, which will still continue to handle all licensing and merchandising for the company’s film properties, including the “Curious George” and “The Land Before Time” franchises.

In addition, NBC Universal has selected Joy Tashjian Marketing Group LLD (JTMG) as its exclusive consumer products agency. This appointment expands upon a long-term licensing association that JTMG has had with NBC Universal.

Among the popular television series that JTMG will focus on are “Heroes,” “The Office,” “30 Rock,” “The Tonight Show With Jay Leno,” “Late Night with Conan O’Brien,” “Monk,” “Psych,” “Battlestar Galactica,” “Top Chef,” “Top Design,” and “Mad Money,” to name a few, as well as NBC Universal’s television catalog.