Rolling Stones Releases Branded Tour Collabs

A limited and exclusive drop with John Varvatos will be available only at the Bowery store in New York City.

License Global, Content Editor

May 23, 2024

1 Min Read
The Rolling Stones merch, Bravado
The Rolling Stones merchBravado

 Building on recent licensed programs with Paul Smith and FC Barcelona, which supported the release of the “Hackney Diamond” album, Bravado has announced exclusive collaborations and activations in support of The Rolling Stones’ current North American tour.  

A limited and exclusive drop with John Varvatos will be available only at the Bowery store in New York City, the iconic former home of CBGB. Additional support will come in the form of tour merchandise designed by KidSuper Studio, which first partnered with The Stones last year. Most recently, Crossfire Hurricane, the first product owned by The Rolling Stones, unveiled a special deluxe bottle gift set on May 1 that includes a limited-edition Hackney Diamonds bottle. Ticket holders will have the exclusive opportunity to purchase the gift set via QR codes during the concert. As The Rolling Stones close out their tour in California, they will be releasing limited edition collaborations with Los Angeles-based brands Brain Dead Studios and Supervinyl. 

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for daily updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like