‘Wicked’ Product Collaborations Named

Universal Pictures’ theatrical event will feature all things pink and green at retailers worldwide.

License Global

May 20, 2024

2 Min Read
Wicked x Universal Products & Experiences logos
Wicked x Universal Products & Experiences logosUniversal Products & Experiences

This fall, fans will be transported to the musical world of Oz through a wide range of merchandise from Universal Products & Experiences celebrating the release of Universal PicturesWicked” in theaters Nov. 27. The vibrant world in which the untold story of Elphaba and Glinda takes place has inspired innovative products with licensees and retailers worldwide, including apparel, accessories, footwear, home décor, beauty, toys, role play, publishing, collectibles and more.

“It has been so fun to develop and expand the beloved story of ‘Wicked’ and bring these incredible characters and worlds to life through magical products and immersive retail experiences; our global merchandise program across retail and theme parks reflects the film’s empowering themes and bold iconography, paving the way for even more excitement in 2025 with ‘Wicked Part Two.’” says Vince Klaseus, president, Universal Products & Experiences. “‘Wicked’ is very special to us, and we can’t wait for fans to embrace these inspiring characters this holiday season.”

Get ready for ‘one short day’ in the Emerald City with the release of Wicked-inspired lifestyle collaborations, including brands such as Beis, Bombas, Cambridge Satchel Company, Camilla, Daniela Villegas, Eugenia Kim, Lingua Franca, Naeem Khan, Pyrrha, Rebecca Minkoff, Swarovski, Sydney Evan and Voluspa.

Elevate everyday apparel, accessories, bags, footwear with more than Glinda’s closet can hold with partners such as Accessory Innovations, Aykroyd TDP, Brand Alliance, Bioworld, Cakeworthy, Caprice, Crocs, Ground Up, High IntenCity, High Point Design, Hybrid, Kipling, Lola + the Boys, Loungefly, Mad Engine, Poetic Brands, Sahinler, Sunstache and Vera Bradley.

New “Wicked-”themed home, food and beauty items from licensees that include: Aekyoung, Beekman 1802, Blissy, Conair, Dreamtex, Franco, Hunter Price, Hygge & West, LUSH, Maxwell & Williams, Makeup Eraser, Manyo, R.E.M. Beauty, Wet Brush and Zaks.

World-class toy, costumes, role play, publishing, stationery and collectibles licensees will bring the generation-defining cinematic event to life through iconic characters and storylines; master partners Mattel and LEGO will lead the way, along with Bitty Boomers, Build-A-Bear, Chasing Fireflies, Disguise, Fisher-Price, Funko, Hallmark, Harper Collins, Hasbro, Hunter Leisure, Insight Editions, JAKKS Pacific, Jazwares, Kid Designs, Mattel, LEGO, The Noble Collection, Theory 11, Random House, Ravensburger, RMS International, Rubber Road, Rubies II, Snapco and Spin Master.

Fans will be able to find Wicked products everywhere at retailers that include ALDO, Amazon, Bloomingdales, Box Lunch, Cotton On, El Corte Inglés, Forever21, Kohl’s, H&M, Her Universe, Hot Topic, JCPenney, Kiabi, Liverpool, Primark, Roots, Target and Walmart.

Universal Destinations & Experiences will offer even more product collections, including immersive “Wicked” retail experiences and elevated home and collectible merchandise, as well as apparel, accessories, toys and more for fans of all ages at Universal theme parks around the world.

Details of all partnerships and their products will be released closer to the theatrical release, and additional licensees will be announced this fall and beyond.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like