Paramount Consumer Products Announces Partnerships for John Krasinski’s Feature Film ‘IF’

Paramount Consumer Products has announced that it has teamed up with a variety of partners to bring the imaginary friends from John Krasinski’s “IF,” from Paramount Pictures to life at retail this summer.

Key partners include:

Build-A-Bear Workshops across the U.S. will unveil exclusive merchandise and outfits inspired by “IF,” including a Blue plush, ‘We’re Always Here’ T-Shirt, pajama sleeper and more. Furthermore, beginning May 16, locations in Culver City, Calif., American Dream in East Rutherford, N.J. and at Blue Water in the U.K., will undergo a magical transformation, bringing visitors closer to the world of “IF.” In these select stores, the heart-warming message that is central to the experience will be displayed: “Imaginary Friends Made Here,” resonating with the film’s theme of friendship and wonder.

Furthermore, in June, Jazwares will launch an “IF” plush assortment with characters Blue, Lewis, Blossom and Uni, available in 10-inch plush on Amazon.

Additional consumer products partners include:

Related:Paramount Brand Licensing in 2024 and 2025