Live at Licensing Expo: A Conversation with Legendary Entertainment

Legendary Entertainment is one of the biggest entertainment companies in the world, and it has an extensive licensed consumer products program to boot.

To show off its latest products (including the infamous “Dune” AMC popcorn bucket), Legendary exhibited at Licensing Expo, May 21-23, 2024, in Las Vegas. McKenna Morgan, content editor, License Global, had a chat with James Ngo, executive vice president, franchise management, Legendary Entertainment, to learn about what makes this property such a hit and why Licensing Expo was the place for them to be.