Live at Licensing Expo: A Conversation with Legendary EntertainmentLive at Licensing Expo: A Conversation with Legendary Entertainment

James Ngo, executive vice president, franchise management, Legendary Entertainment, talks about its consumer product success at Licensing Expo.

McKenna Morgan, Content Editor

May 23, 2024

Legendary Entertainment is one of the biggest entertainment companies in the world, and it has an extensive licensed consumer products program to boot.

To show off its latest products (including the infamous “Dune” AMC popcorn bucket), Legendary exhibited at Licensing Expo, May 21-23, 2024, in Las Vegas. McKenna Morgan, content editor, License Global, had a chat with James Ngo, executive vice president, franchise management, Legendary Entertainment, to learn about what makes this property such a hit and why Licensing Expo was the place for them to be.

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Legendary Pictures Licensing Expo Global License Global Original License Global Live

About the Author

McKenna Morgan

McKenna Morgan

Content Editor, License Global

McKenna Morgan is Content Editor for License Global. Based in the Santa Monica office, McKenna specializes in coverage involving non-profits, beauty and cosmetics, health and wellness, new and social media and entertainment licensing.

When McKenna isn’t covering the latest licensing news, she spends her time attending live music shows and finding her next travel destination.

See more from McKenna Morgan

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