Legendary, Toho Announce ‘Godzilla vs. Kong’ Partnerships

Ahead of the November release of “Godzilla vs. Kong,” Legendary Pictures and Toho have announced a slate of licensees that will deliver an offering of merchandise and experiences to fans.

“Kong and Godzilla permeate every aspect of pop culture, and we are excited to bring them back to the forefront of the zeitgeist with our best-in-class partners,” says James Ngo, executive vice president, franchise management, Legendary Entertainment. “We are also working to expand this program into gaming, fashion, sports, food & beverage and more in order to create additional entry points for fans to engage with these two larger-than-life titans.”

Playmates has been named master toy partner, with forthcoming products themed to “Godzilla vs. Kong,” as well as additional product lines inspired by Legendary and Warner Bros.’s Monsterverse and Classic Toho Monsters.

Also teaming up with the film is global manufacturer of licensed apparel and accessories Bioworld; designer and manufacturer of costumes, Rubies; pop culture consumer product company Funko; interactive live-action adventure escape room producer 60Out and virtual reality content studio The Virtual Reality Company (VRC).

Additionally, the “Godzilla vs. Kong” publishing program, which is being rolled out by Legendary Comics, will include two graphic novels, an art book, novelizations and children’s books.

“Godzilla has become a beloved international figure since its first film nearly 65 years ago,” says Keiji Ota, chief Godzilla officer, Toho. “We’re thrilled to work with these companies to bring the awesome power of ‘Godzilla vs. Kong’ to life with toys and products for kids of all ages.”