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July 22, 2022
As License Global announced in May, Kilburn Live has partnered with Mattel for a new immersive attraction, World of Barbie. World of Barbie is making its global debut in Canada opening in a standalone space at Square One in Mississauga on July 22. Inspired by her lifestyle, the 30,000-square-foot interactive attraction features life-size installations designed to capture imaginations and hearts across many generations.
World of Barbie has been brought to life by live entertainment company, Kilburn Live, and leading global children’s entertainment company, Mattel.
“World of Barbie has come together in a truly spectacular fashion, with vivid colors, precise design details and the sheer scope of immersive environments,” says Mark Manuel, chief executive officer, Kilburn Live. “This world premiere is a major achievement in terms of accurately recreating a world that is familiar to so many fans of Barbie.”
“World of Barbie is an exciting immersion into the lifestyle of Barbie, where guests can step into her world, and discover and revel in installations that are meticulously curated to cultivate dreams,” says Julie Freeland, senior director of Location Based Entertainment, Mattel. “Fans of all ages can imagine endless possibilities for themselves, while walking in her footsteps as a scientist, designer, news anchor, astronaut and much more.”
Delivering on the promise, some of the installations awaiting fans include:
Barbie Dreamhouse: Guests can explore exquisitely designed rooms in an iconic Dreamhouse complete with a patio and ball pit pool
Interior Design Studio: This space features designer vignettes of a hobby room, lounge, kitchenette and beauty studio
Barbie Laboratory: From a Barbie-styled periodic table to microscopes and chemical reactions, fans can discover their inner scientist in this lab
Music Production Studio: Guests can play DJ, try out instruments from Barbie and move to the beat of some epic tunes
Barbie Interstellar Airways: Visitors can travel among the stars aboard a space shuttle, track objects on radar and report back to mission control
Fashion Runway: A fashionista’s dream come true, guests will be able to walk a pink carpet and pose inside of one of six iconic Barbie boxes
Barbie TV Center: Visitors can interview guests, deliver the weather report and broadcast breaking news complete with a teleprompter on the set of “The Barbie Show”
Camper Van: Fans take the driver’s seat in a full-size camper van, built by car customization shop, West Coast Customs, or simply relax in a hammock
World of Barbie Museum: This installation showcases the evolution of Barbie via a style gallery featuring Barbie dolls and Dreamhouses from different decades and an array of her vintage cars
World of Barbie Café: Guests can take a pause for some sweet treats and enjoy afternoon tea in true Barbie style
Barbie Dreambuilder: Exclusive to World of Barbie, this experience lets guests create their own customized Barbie set. Unleashing their creativity, fans can select from dozens of dolls, fashions and accessories to build a set.
Fans of Barbie will be able to walk through her neighborhood, with each street carrying names core to the brand, such as Ken Lane, Barbie Blvd., Daisy Drive, Nikki Avenue and Skipper Street.
“Square One is proud to host the global debut of World of Barbie,” says Stephen Gascoine, director and general manager, Square One Shopping Center. “The shopping center is a leader in the entertainment category and has welcomed numerous world-class experiential and entertainment concepts over the years that attract visitors from the region and beyond. World of Barbie will reinforce Square One and Mississauga as a domestic – and even international – tourist destination, this summer. We can’t wait to welcome fans of this iconic brand.”
Following its debut in Toronto this summer, World of Barbie will tour several cities across North America, including New York, Chicago and Dallas, among others.
Mattel is exhibiting at Brand Licensing Europe 2022. Find out more info here.
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