Mattel, Epic Announce Brand Experiences for Upcoming Adventure Park

The theme park will feature additional brand activations when it opens in 2023.
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License Global

May 24, 2022

Matte Adventure Park.Mattel


and EPIC Resort Destinations announced that Mattel Adventure Park in Glendale, Arizona will feature additional brand activations from Barbie, “Masters of the Universe” and Mattel Games when it opens in 1Q 2023.   

These Mattel brands join the previously announced Hot Wheels roller coaster and go-karting experiences and “Thomas & Friends” indoor theme park.   

“Mattel Adventure Park will be even more engaging and entertaining at launch, with the addition of these iconic Mattel brand experiences,” says Julie Freeland, senior director, global location-based entertainment, Mattel. “The expansion of this flagship attraction brings together the largest representation of Mattel’s beloved brands in a live space as never before.”  

The additional brand experiences planned for Mattel Adventure Park will be highlighted by the Barbie Beach House.  The


Beach House features the Barbie flying theater, taking riders on a journey from underwater to outer space; the Dream Closet Experience, where

Barbie, through hologram technology, is brought to life to help curate a wardrobe; and the Barbie Rooftop where guests can enjoy a selection of signature pink beverages paired with snacks while enjoying views of the property.  

Mattel Adventure Park will also feature a nine-hole mini golf experience that translates the Mattel Games portfolio into an immersive environment. Families can putt-putt while battling Rock ‘Em Sock ‘Em Robots, or through a life-sized Pictionary game board with additional games featured throughout.


will be represented as a climbing structure where guests can jump on oversized UNO cards and race to the top.  

“Master of the Universe’s” Castle Grayskull has been transformed into a 4,500+ sq. ft. laser tag arena where fans can fight for Eternia.  

“We are extremely excited to add Barbie, ‘Masters of the Universe’ and Mattel Games themed attractions and rides to an already outstanding offering in development at the first-ever Mattel Adventure Park,” says Mark Cornell, president, Epic Resort Destinations. “We have spared no expense to bring these iconic brands to life in ways that will delight visitors of all ages for years to come.”  

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