May 3, 2022
“We were asked to bring Barbie’s playset to life,” says Mark Manuel, chief executive officer, Kilburn. “Who can say no to that opportunity? Barbie is as relevant today as she was when she was first introduced to the world 63 years ago, if not more. I watched my daughter live and play in her world, I believe it helped shape her sharp and lively imagination, just like it has for millions of other children growing up. So there were a lot of reasons we needed to get this right.”
World of Barbie launches this summer in Toronto, Canada. From Toronto, the attraction will travel
World of Barbie will also house a themed Barbie café sharing the same Barbie aesthetics as the immersive attraction. In addition, the attraction will also celebrate the history of the brand with a dedicated area where visitors can see Barbie’s evolution across multiple decades.
“Throughout her history and numerous careers, Barbie has represented a world of limitless potential,” says Julie Freeland, senior director, location based entertainment, Mattel. “With this exquisitely designed attraction we were intentional about delivering an exciting experience that would leave younger fans with the sense that they could do anything or be anything. And, for those who grew up with Barbie, we wanted to spark a little bit of nostalgia, give these fans a chance to step back, re-invent themselves, if only for an afternoon, and spend a day in the Dream Life!”
World of Barbie will kick off in Toronto this summer in a standalone space at Square One, before travel to multiple cities across the U.S. next year. Tickets for the Toronto engagement go on sale on May 21. Advance ticket registration is open now. To register for Toronto tickets or receive information on future tour dates, visit
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