To celebrate the 60th anniversary of the Barbie Dreamhouse, BeautiTone, a Canadian-made and -owned retail paint brand, has partnered with Mattel Canada to release a curated collection of Barbie-inspired paint colors.  

The BeautiTone Barbie Dreamhouse Color Collection aims to inspire Canadians and help them bring their dreams – and dream home – to life. From kids' bedrooms to living rooms and the playroom, the collection includes colors to inspire every room in the home. 

"We are thrilled to partner with Mattel to celebrate 60 years of the Barbie Dreamhouse by offering Canadians a playful way to beautify their homes through color,” says Laura Baker, chief marketing officer, Home Hardware Stores Limited. "The Barbie Dreamhouse Color Collection is the perfect example of giving dreams a home. Through our line of BeautiTone paint colors, we aim to inspire Canadians of all generations to rethink their use of color and create living spaces where they feel confident, energized and inspired."   

The BeautiTone Barbie Dreamhouse Color Collection comprises 13 colors, each with its own Barbie-inspired persona. In addition to the classic Barbie pink seen throughout her Dreamhouse, the color collection offers vibrant hues that have the potential to incite a child's imagination and transport them into the world of Barbie. The collection also includes approachable neutrals and pastels that can complement any space. 

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Glow Up, a radiant yellow, adds a burst of sunshine to a playroom, and Career Goals is a muted blue that brings a sense of calmness and offers a more sophisticated transformation in any room. 

"We are excited to partner with BeautiTone, exclusively at Home Hardware and Building Centers, to bring the colors of the Barbie Dreamhouse to Canadians' homes," says Jennifer Gileno, head, licensing, Mattel Canada. "For the last 60 years, the Barbie Dreamhouse has been a spectacular home that allows kids to immerse themselves in Barbie's world and gives them the room to dream. The curated colors in this collection were created to continue inspiring imaginative play, beyond the Barbie Dreamhouse, in the homes of those who love Barbie." 

To bring the campaign to life, BeautiTone is working with designer and television host, Tiffany Pratt, to share how the color collection can be used within various areas of any home. 

"I've always been inspired by the colors of Barbie's world and fell in love with her back in 1983,” says Pratt. “Loving You Barbie, complete with her heart-adorned gown, was my constant companion. The BeautiTone Barbie Dreamhouse Color Collection has something for everyone so anyone can create their own space to bring their dreams to life. From the kid's room to the kitchen, adding flashes of color brings energy and joy to the home." 

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The BeautiTone Barbie Dreamhouse Color Collection is available exclusively at Home Hardware, Home Building Center and Home Hardware Building Center locations across Canada. Colors are available in BeautiTone's Designer, Signature, Pure and PRO paint lines. 

For more information, and to visualize the Barbie Dreamhouse Color Collection, visit Homehardware.ca/en/barbie.

Mattel is exhibiting at Brand Licensing Europe 2022. Find out more info here.