Hasbro, Secret Location Lite-Brite to Life at Illuminarium, Las Vegas

Lite-Brite: Worlds of Wonder opens June 5.

License Global

May 23, 2024

1 Min Read
Lite Brite Worlds Of Wonder, Hasbro
"Lite Brite Worlds Of Wonder"Hasbro

Hasbro and Secret Location have partnered to launch “Lite-Brite: Worlds of Wonder,” a new, immersive show at Illuminarium Las Vegas. The 60-minute experience opens on June 5 and will combine the nostalgia of Lite-Brite with cutting-edge technology. It is designed to inspire child-like wonder, creativity and fun for kids and adults.

Licensed, created and developed by Secret Location, “Lite-Brite: World of Wonder” will reimagine the Hasbro property and feature entirely new components and play experiences. Guests will step through the magic screen and into three imaginative worlds filled with thousands of interactive lights, exploring the depths of a magical ocean, lush forests where dinosaurs roam and a futuristic sci-fi city.

“For more than 50 years, Lite-Brite has sparked creativity, lit up imagination and inspired countless works of art,” says Matt Proulx, senior vice president experiences, partnerships and music, Hasbro. “‘Lite-Brite: Worlds of Wonder’ is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations.”

Key Features of the Experience include:

  • 60-minute cinematic interactive show

  • 12 activations in the digital play space

  • An immersive retail experience

  • Three cinematic worlds

  • Real-life hosts throughout the experience

  • Visitors can use their bodies to interact with the immersive show

  • Visitors can play and create with physical Lite-Brite toys, found on-site

  • Following the experience, visitors can take a memorable take-home photo

Related:Live at Licensing Expo: A Conversation with Hasbro

“We’re excited to be the first entertainment complex to launch the Lite Brite: Worlds of Wonders experience,” says Alan Greenberg, chief executive officer, Illuminarium Experiences. “This new experience will bring back the amazing memories of play, and we are excited to offer it in our state-of-the-art facilities.”

Read more about:

HasbroNorth America

About the Author(s)

License Global

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