IMPS and CluedUpp Games have announced a new licensing agreement that will transform hundreds of cities into a giant Smurf-tastic experience in 2023. 

In several city-wide events, players can immerse themselves in a unique experience that combines augmented reality with the physical world to turn their hometown into the setting of a new Smurfs adventure. Exploring city streets, solving wacky challenges and meeting their favorite Smurfs characters along the way, players will attempt to save the day from the evil wizard, Gargamel. 

“We’re absolutely thrilled to be developing a new range of events alongside such an iconic brand as The Smurfs,” says Tref Griffiths, founder and chief executive officer, CluedUpp Games. “This partnership presents a wonderful opportunity for families to explore their city and discover The Smurfs in a completely new and exciting way.” 

“We’re so excited about this new collaboration with CluedUpp Games,” says Veronique Culliford, president, IMPS and daughter of Peyo, the Smurfs creator. “Getting together and having fun, this is what every Smurf likes to do. We can’t wait to see blue waves of Smurfs fans from all around the world exploring their city and thwarting Gargamel’s plans.” 

Events are scheduled to take place in more than 800 cities and over 20 countries worldwide. 

Tickets will go on sale to the public in October.