British fashion designer, Anya Hindmarch, has launched a pop-up ice cream parlor The Ice Cream Project, featuring unexpected guest brands.

License Global

August 2, 2022

1 Min Read
Each piece from The Ice Cream Project.
Each piece from The Ice Cream Project.Anya Hindmarch

Anya Hindmarch, known for her work on luxury fashion goods, bags and accessories designed with cult food brands in mind – such as Heinz, Kellogg’s, Lea & Perrins and Kikkoman – the designer has now turned her hand to ice creams, sorbets and frozen treats. 

The unexpected flavors are handmade in Devon, and feature brands such as Heinz Tomato Ketchup, HP Sauce, Lea & Perrins Worcestershire Sauce, Polo Mints, Kellogg’s Frosties, Lyle’s Golden Syrup and Kikkoman Soy Sauce. 

According to Kikkoman, the Toasted Sesame and Kikkoman Soy Sauce flavor brings an umami edge to the sweet, nutty toasted sesame ice cream. Ice Cream aficionados can try it for themselves at Hindmarch’s pop-up, The Ice Cream Project in The Village Hall store in Pont Street, Chelsea, London until Aug. 28. 

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