Carlsen, a five-time World Chess Champion, is an avid sports fan. At 13 years old, he became the youngest Grandmaster and won his first World Chess Championship in 2013. In 2014, he became the highest-rated player in history.
"We often think of sports as being physical, but you also need mental strength," says Bjørn Gulden, chief executive officer, PUMA. "Few people embody that spirit like Magnus, who is widely regarded as the best chess player of all time. We are proud that he has become a part of the PUMA family."
As part of the agreement, the company will also support the Meltwater Champions Chess Tour, managed by the Play Magnus Group, founded by Carlsen. The Touris the most popular circuit in the chess calendar and reaches millions of fans worldwide through its innovative presentation of chess as a spectator sport.
"Being part of a great company such as PUMA and joining so many people that I personally admire is special to me," says Carlsen. "As a chess player, I am a huge fan of sports, and that makes this partnership even better."
Further details about PUMA's partnership with Magnus Carlsen and PUMA's involvement with the Meltwater Champions Chess Tour will be made available shortly.
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