Michelob Ultra is launching limited-edition “NBA Jam”-inspired cans, tapping “NBA Jam” players, Fat Joe and DJ Jazzy Jeff, for the occasion. As the official beer partner of the NBA, Michelob Ultra is bringing all the nostalgic feels to basketball fans everywhere during NBA All-Star 2022 in celebration of the league's 75th anniversary. 

Through a partnership with “NBA Jam” and some of the '90s players, personalities and artists, Michelob Ultra is encouraging fans to "Enjoy it Like It's 1993" – the year “NBA Jam” came to the masses – both virtually and on-the-ground in Cleveland. 

"There is something special about ‘NBA Jam’ and the power it had to bring real joy to so many people over the years," says James Worthy, former NBA Player and commentator. "I'm excited that Michelob Ultra is giving me the opportunity to take a trip down memory lane with fellow legendary players and fans." 

To encourage people to "Enjoy It Like It's 1993," the beer is ready to take fans on a journey through the '90s: 

"No video game displayed the joy of basketball quite like ‘NBA Jam,’ from its iconic catchphrases to 2-on-2 gameplay or flaming balls," says Ricardo Marques, vice president, marketing, Michelob Ultra. “As a brand that champions the joy of the NBA, it made perfect sense for us to team up with this iconic franchise during NBA All-Star that celebrates the history of the NBA.” 

Michelob Ultra will bring “NBA Jam” to life by taking over a local bar in Cleveland and creating Boom Shaka Lakas – a retro '90s barcade where fans can hang out throughout NBA All-Star 2022. Fans who stop by can expect to catch: 

Boom Shaka Laka's will be open to fans from Feb. 18 to 20.