Endemol Shine Brazil, Vibra Digital Launch ‘MasterChef Brazil’ Online Store

The online marketplace already has more than 70 licensed brand products including kitchen utensils and small appliances.

License Global

December 15, 2021

Banijay Brands

Endemol Shine Brazil, part of Banijay, together with Vibra, a hub of technological solutions based on content consumption data and responsible for the digital strategy of the channels Bandeirantes Group, are launching an official store for the sale of “MasterChef Brazil” licensed products on the NaPrateleira platform.

“We always wanted to bring the ‘MasterChef Brazil' experience into people's homes and beyond the screen and through this partnership with Vibra, we have found the best way to facilitate that happening,” says Fernanda Abreu, head of licensing, Endemol Shine Brazil. “The NaPrateleira marketplace serves all of Brazil with safety and quality and it is the perfect place for our viewers to purchase licensed MasterChef products.”

Among the “MasterChef Brazil” items available in the official store are stickers, birthday invitations, decorative bands, Gedex knives, packaging and trays for sweets and snacks, stainless steel tongs, rice molders, cutters, reels, spatulas, sieves and

spoons.