Magic Wheelchair Reveal at Licensing Expo 2024

The non-profit unveils wheelchair, brings joy to a child with muscular dystrophy.

Alex Markovich, Sponsored Content Editor

May 23, 2024

1 Min Read
The Magic Wheelchair reveal with SEGA
The Magic Wheelchair reveal with SEGALicense Global

Licensing Expo is known for connecting brand owners, intellectual properties (IPs) and agencies worldwide in multiple licensing categories. However, this is not the only thing that happens at the tradeshow. Magic Wheelchair, a nonprofit organization that works to provide custom youth wheelchairs, partnered with SEGA, one of the world’s most prolific arcade game producers, to create a Sonic the Hedgehog-themed wheelchair for a young boy named Adin. The wheelchair was revealed on the second day of Licensing Expo 2024 at the Innovation Stage to a large crowd of trade show attendees and was followed by the character parade.

“We are grateful to partner with SEGA to promote inclusion and celebrate the freedom that wheelchairs give us,” says Christine Getman, executive director, Magic Wheelchair. “Adin loves to go fast just like Sonic the Hedgehog, and the wheelchair will help him do just that.”

Some other themes Magic Wheelchair has used to help put smiles on children’s faces include Hulk, Superman, Mario Kart, Toy Story, SpongeBob, pirates and princesses. The non-profit also raises awareness for rare diseases, brings together communities, provides educational opportunities and promotes inclusion for children with disabilities.

About the Author(s)

Alex Markovich

Sponsored Content Editor, License Global

Alex Markovich is the Sponsored Content Editor for License Global and currently resides in Denver, Colorado, USA. She has written across a variety of publications, such as SDxCentral, Housing Wire, Clear Admit and The US Sun. This experience has given her the ability to gain expertise in tech, energy, real estate, education, non-profits and news. Not only does she have a diverse writing portfolio, but Alex also has mastery in advertising, brand awareness, brand identity and content strategy. She obtained her bachelor’s degree in English from Florida State University and is professionally certified in editing from the University of Chicago.

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