Bulldog Signs New Licensees for Care Bears

Bulldog Licensing has added two new licensees to the consumer products program for the heritage property, Care Bears, providing new categories for the brand’s fans around the globe. 

Character World is now offering bedding and soft furnishings for fans, allowing them to recreate their own Care-a-Lot clouds in their bedrooms.  

Meanwhile, Eat Glitter and Shine has partnered with the property to design a collection of homewares featuring the bears. The range of FDA-approved kids’ and baby dinnerware will include melamine dishes, bowls, plates and cups.  

“For a property to still be partnering with new licensees for fresh, modern collections in its 40th year is incredible,” says Sophie Yates, licensing executive, Bulldog Licensing. “Care Bears continue to spread relatable and important messages of kindness, care and love, and as such, has a place in the hearts of so many. We are careful to select best-in-class licensees to really portray the core of the Care Bears, and we are certain that Character World and Eat Glitter and Shine will be fantastic new partners for Care Bears as it celebrates its milestone anniversary.” 

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