Webinar Preview: How Food & Beverage is Feeding Limited-Edition Drops

Be sure to tune in on May 27 at 9 a.m. PST.
License Global Logo
License Global

May 24, 2021


License Global

is presenting its latest addition to the

License Global

Live series of webinars. This time, it’s all about the Food & Beverage category.

French fry socks, ice cream-inspired sneakers, fast food-themed hotels, chicken-scented clogs … these are just some of the creations that happen when food and beverage brands tap into the world of collabs. The real shock: they all sold out within minutes. This shows just how powerful these unique and unexpected marketing strategies can be when timeless food brands team up with new partners, creating the latest pop culture buzz.

The webinar will dive into how companies in the food and beverage industry are bending the rules when it comes to limited-edition drops and creating new product extensions that surprise and delight.


Ordering Up: How F&B is Feeding Limited-Edition Drops


May 27, 2021 @ 9 a.m.-10 a.m. PST



Daniel Avener, 

Chief Executive Officer

MDR Brand Management


Ernie Savo, senior director, global licensing

and business development,

The Hershey Company;

Jen Levin, brand licensing manager, North America,

Mondelez International;


Julian Baek, associate brand manager,

Popsicle, Unilever.


Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.