License Global is presenting its latest addition to the License Global Live series of webinars. This time, it’s all about the Food & Beverage category.

French fry socks, ice cream-inspired sneakers, fast food-themed hotels, chicken-scented clogs … these are just some of the creations that happen when food and beverage brands tap into the world of collabs. The real shock: they all sold out within minutes. This shows just how powerful these unique and unexpected marketing strategies can be when timeless food brands team up with new partners, creating the latest pop culture buzz.

The webinar will dive into how companies in the food and beverage industry are bending the rules when it comes to limited-edition drops and creating new product extensions that surprise and delight.

Title:

Ordering Up: How F&B is Feeding Limited-Edition Drops

Time:

May 27, 2021 @ 9 a.m.-10 a.m. PST

Moderator:

Daniel Avener, Chief Executive Officer, MDR Brand Management

Speakers:

Ernie Savo, senior director, global licensing and business development, The Hershey Company;

Jen Levin, brand licensing manager, North America, Mondelez International; and

Julian Baek, associate brand manager, Popsicle, Unilever.

Check out the webinar on demand here.