February 27, 2023
France and Ali Sana, lead retail sales, e-commerce and marketing,
, have been announced as the keynote speakers for the inaugural
France Licensing Day & Licensing International Awards
, taking place in Paris on March 9.
The pair will lead the session, Primark and Disney in Conversation - A Decade of Success with a Centenary Brand, in which they will discuss how leveraging well-loved brands can drive in-store footfall, create memorable customer experiences and deliver commercial goals.
Primark recently unveiled its first collection to celebrate 100 years of Disney
across adult and kidswear including sweatshirts, T-shirts, nightwear and accessories. The new, 70-piece collection forms part of a year-long calendar of activity by the retailer to commemorate Disney 100 Years of Wonder, taking inspiration from the magic of the brand’s characters and stories.
"The knowledge and experience of Lugdivine Mambert and Ali Sana will be
, EMEA account director, Informa Markets. “We are also delighted to be able to welcome two of the biggest players in the sector in France but also internationally to facilitate the partnerships of tomorrow. This day will allow companies to get inspired, meet new partners and decide what their next adventure will be!”
As these two powerhouses of consumer products celebrate major milestones - 10 years in France for Primark and
, France Licensing Day & Licensing International Awards delegates will hear and learn how each has achieved its success.
France Licensing Day & Licensing International Awards takes take place at Cité Internationale Universitaire de Paris in Paris, France, on March 9, 2023.
Informa’s Global Licensing Group (which is behind Brand Licensing Europe, Licensing Expo and License Global) has partnered up with
for the event, which includes the Licensing International France Awards.
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