Primark Unveils 100 Years of Disney Collection

Retailer will launch a range of collections throughout the year to commemorate Disney 100 Years of Wonder.

License Global

February 21, 2023

Primark x Disney promoPrimark

Primark

has unveiled its first collection to celebrate 100 years of

Disney

across adult and kidswear including sweatshirts, T-shirts, nightwear and accessories. The new 70-piece collection forms part of a yearlong calendar of activity by the retailer to commemorate

Disney 100 Years of Wonder

, taking inspiration from the magic of the brand’s characters and stories.

Primark entered the license market in 2011 with its first Disney range and the partnership has grown across a breadth of categories from clothing and accessories to homeware, becoming the retailer’s largest license partner. Last year, Primark revealed a new immersive Disney experience in its renovated Belfast Bank Buildings store, including a Primark Café with Disney, Disney photo moments area, and dedicated Disney department for adults, kids and homeware.

“We’re so proud to have collaborated with Disney for over a decade and are delighted to celebrate Disney100 with a range of collections, all inspired by the magic and wonder

of this iconic brand,” says Sarah Jackson, director, licensing, Primark. “Our first collection, Mickey Mouse Originals, features retro designs with modern bright colors, and is perfect for the whole family. We pride ourselves on our extensive license offering and we continue to expand our ranges in store with the aim of becoming the number one destination for licensed clothing on the high street.”

The Mickey Mouse Originals collection is inspired by the characters and designs from the 1920s and 1930s and includes clothing and nightwear across adult and kidswear.

The full collection is available in selected stores now.