has unveiled its first collection to celebrate 100 years of
across adult and kidswear including sweatshirts, T-shirts, nightwear and accessories. The new 70-piece collection forms part of a yearlong calendar of activity by the retailer to commemorate
, taking inspiration from the magic of the brand’s characters and stories.
Primark entered the license market in 2011 with its first Disney range and the partnership has grown across a breadth of categories from clothing and accessories to homeware, becoming the retailer’s largest license partner. Last year, Primark revealed a new immersive Disney experience in its renovated Belfast Bank Buildings store, including a Primark Café with Disney, Disney photo moments area, and dedicated Disney department for adults, kids and homeware.
“We’re so proud to have collaborated with Disney for over a decade and are delighted to celebrate Disney100 with a range of collections, all inspired by the magic and wonder
The Mickey Mouse Originals collection is inspired by the characters and designs from the 1920s and 1930s and includes clothing and nightwear across adult and kidswear.
The full collection is available in selected stores now.
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