Licensing Expo will return to Las Vegas as part of Licensing week, which will bring educational and networking events, business-building opportunities and more to the Strip.
With so many new opportunities available for attendees and exhibitors,
has rounded up highlights from the must-attend event.
InventHelp’s Virtual Invention Browsing Experience
Licensing Week’s newest addition is InventHelp’s Virtual Invention Browsing Experience, also known as VIBE. The state-of-the-art viewing station will help connect brand owners and manufacturers directly with inventors looking to bring their products to market. The tech allows companies to privately view ideas from InventHelp’s client portfolio.
“InventHelp is thrilled to be a part of this year’s Licensing Expo and to bring extra added value to its numerous attendees and exhibitors,” says Ronny Smith, managing director, Intromark Incorporated. “We have more than 1,400 new invention ideas that will be displayed in InventHelp’s VIBE.
Only registered attendees and exhibitors at Licensing Expo can utilize the VIBE activation.
Head back into the classroom with Licensing University, the full day information session on everything from “basics” for industry newcomers, organized by the Licensing Industry Merchandisers’ Association (LIMA). Licensing University offers a roster of “up close and personal” round table sessions on the latest trends in the licensing industry. Additional advanced sessions will touch on AR/VR technology and its effect on licensing and piracy.
UBM’s Global Licensing Group will provide an overview of Licensing Expo and tips of how to navigate the show floor. A slate of guest speakers will join the presentation to share their show experiences and the positive encounters that keep them coming back. An open Q&A will follow the presentation.
Licensing Expo attracts the world’s top entertainment brands and studios. Select brands will host sneak previews of upcoming projects and offer a first look at the content they’ll roll out in the next year.
Agent’s Business Forum
Brand owners are invited to join exhibiting licensing agents for networking and refreshments during Licensing Expo. The meet-and-greet offers exhibiting licensing agents the opportunity to learn what types of brand and properties best suit their needs and the chance to interface with the industry’s top players.
International Market Panel
U.S. brand owners and agents are invited to join international licensed retailers, manufacturers and more for an afternoon of networking and deal making hosted by the U.S. Department of Commerce. The International Buyers Club Select will offer exclusive insight on opportunities and trends is international market including India, Brazil, Chine and Canada.
“Licensing Week was born out of a desire to give our attendees a well-rounded, 360-degree experience at Licensing Expo, and this year’s lineup certainly reflects this mission,” says Jessica Blue, senior vice president, Global Licensing Group, UBM. “From the VIBE activation to the networking sessions and Licensing University educational talks and content, I’m confident that anyone seeking to enhance their knowledge and understanding of the licensing world will walk away with practical tools they can immediately put to use.”
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