April 6, 2018
Top brands secure honors in categories including art, entertainment, food and beverage and more.
The evening also inducted Danny Simon, president, The Licensing Group, into the LIMA Licensing Hall of Fame. With over 30 years of experience in the industry, Simon has headed up licensing departments at Lorimar Studios, 20th Century Fox and Carolco Pictures. Since 1992, he has operated his own independent licensing agency, The Licensing Group.
The LIMA International Licensing Awards were held at the Mandalay Bay Convention Center.
“This year’s award winners are definitive leaders in their respective categories and across the entire licensing landscape,” says Charles Riotto, president, LIMA. “Once again, nominees and award recipients truly exemplify licensing excellence in all corners of the globe.”
The winners are:
LICENSED PROGRAM
Art/Design
:
The Very Hungry Caterpillar
/The World of Eric Carle–owned by Eric Carle Studio, represented by Joester Loria Group
Celebrity/Fashion
: Cupcakes and Cashmere–represented by Brand Central
Character/Toy Brand
: Shopkins–owned by Moose Toys, represented by The Licensing Shop
Corporate Brand
: Girl Scouts of the USA–represented by The Wildflower Group
Digital: “Candy Crush Saga”–owned by King Digital Entertainment, represented by Striker Entertainment
Film/TV/Entertainment–Animated
: Peppa Pig–Entertainment One
Film/TV/Entertainment–Live Action
:
Star Wars: The Force Awakens
–Disney Consumer Products & Interactive Media
Food & Beverage/Restaurant
: Corona, Constellation Brands–represented by Joester Loria Group
Licensed Promotion
:
Star Wars
: Force Friday/unboxing program–Disney Consumer Products & Interactive Media
Location-Based or Experiential Initiative
: AMC and Parque de Atracciones de Madrid–AMC’s “The Walking Dead”, represented by
Striker Entertainment
Retailer
: Hot Topic–“Doctor Who” licensing program
Sports
: NFLPA
LICENSED
PRODUCT
Apparel/Footwear/Accessories
: Peter Alexander for “Sesame Street” (sleepwear, outerwear and accessories)
Appliances/Automotive/Electronics/Hardware/Housewares/Paint
: The Sherwin-Williams Company for HGTV HOME paint
Digital
: Story Toys for
The World of Eric Carle
/The Very Hungry Caterpillar (apps)
Food/Beverage
: The Republic of Tea for “Downton Abbey”
Health & Beauty Aids
: Lovehoney for Motörhead official pleasure collection
Home Decor
: Pottery Barn for
Star Wars
Millennium Falcon bed
Publishing/Social Expression/Back-to-School
: Moleskine for Batman limited edition collection
Toys/Games/Novelties/Role-Play
: Sphero for
Star Wars
BB-8 app-enabled Droid
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