The company comes to Europe's premier licensing event having previously announced key acquisitions with snowboarding brand Volcom and sports publication
. ABG specifically entered the new media vertical for the first time with the purchase of
New acquisitions are joined by a variety of deals for its brands. Earlier this year, ABG announced agreements for the celebrity brands of Marilyn Monroe, Muhammad Ali and Elvis Presley.
Zara launched a slate of t-shirts inspired by Ali. The Spanish apparel retailer launched a line of items featuring classic photos of the former heavyweight champion both in and out of the ring.
Monroe's brand saw the debut of a graphic t-shirt collection from fashion retailer H&M. The Kooples also used the famed actress's image for an array of screen-printed t-shirts and a rhinestone-encrusted denim jacket.Monroe's brand saw the debut of a graphic t-shirt collection from fashion retailer H&M. The Kooples also used the famed actress's image for an array of screen-printed t-shirts and a rhinestone-encrusted denim jacket.
Presley's collection of deals includes a McQ line of button-down shirts featuring the famous rock n' roll star. As well as the McQ line, Zara paid homage to Presley with a t-shirt collection and Bellevue Brands launched a new fragrance collection inspired by the musical artist.
The image and story of Presley will also be utilized for an in-production film by Baz Luhrmann and Warner Bros. Pictures as well as a Royal Philharmonic Concert Orchestra tour inspired by the musician's greatest hits.
All of ABG's properties will be showcased at BLE 2019 at stand D320.
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