Kris Kringle Returns to Macy's | License Global

Kris Kringle Returns to Macy's

This holiday season Macy’s is celebrating its heritage with the launch of a new television campaign inspired by Miracle on 34th Street.

Macy’s has partnered with JWT New York, Twentieth Century Fox Film Corporation and special effects house Framestore to bring Edmund Gwenn (as Kris Kringle) back to his home at Macy’s Herald Square.

Macy’s Another Miracle on 34th Street campaign will follow Santa Claus as he returns to a 21st century Macy’s and interacts with the department store’s latest cast of star designers, which include Justin Bieber, Tommy Hilfiger, Carlos Santana, Martha Stewart, Taylor Swift and Donald Trump.