ITV Launches New Brand Identity | License Global

ITV Launches New Brand Identity

ITV has launched a new global brand that spans all five ITV channels in the U.K., six ITV Studios production offices around the world and ITV Studios’ distribution arm, ITV Studios Global Entertainment.

The re-branding is part of ITV’s transformation plan, aimed at cementing the relationship in viewers' minds between the studio’s shows and the ITV brand that produces and broadcasts them.