WildBrain CPLG will extend its focus to the entire APAC region across 12 countries once the new and expanded offices are in place.
“With the expansion of our business across the greater APAC region, we’ll offer both existing and potential new partners a truly global licensing solution through a broadened footprint and access to our wider network of global offices,” says Maarten Weck, executive vice president and managing director, WildBrain CPLG. “We’re looking to rapidly grow our team in APAC, with support in London. We look forward to receiving interest from talented professionals who want to join our world-leading team at this exciting time.”
Maarten Weck will lead the APAC expansion to grow WildBrain CPLG’s business across the region. The current licensing team in Shanghai, managedby Jianbo Wei, managing director for China, will be integrated into WildBrain CPLG, with Wei also overseeing WildBrain content in China.
The agency is now looking to rapidly expand its leadership, management, marketing and licensing teams to drive the expansion with new positions in both London and APAC.
WildBrain CPLG has also announced that it will offer existing licensors access to the new markets and build its portfolio with new local brands and licensors.
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