Westend Launches New IP Software

Designed to offer a collaborative environment for businesses to manage and get insight into their consumer product, film, TV and media licensing programs, the web-based software provides brand owners with access to their IP, licensing agreements, royalties and financials as well as tools to manage digital assets and product approval submissions.

The suite of applications can be used as standalone products or combined for a fully integrated solution.

“I have been developing software for over 25 years, including in the licensing and entertainment industries since 2000," says Zeljko Rakocevic, president, chief technology officer and founder, Westend Software. "'Westend Workspace' represents the culmination of these prior efforts into a brand-new set of applications. We have positioned Westend Workspace as the ultimate tool to enable end-users across a licensing program