The products are expected to launch in October 2020 in Swashes’ online stores across Asia, and throughout offline retail partners and supermarkets.
“Super BOOMi” is a top-rated new cartoon in China, and its popularity attracted Swashes to license the characters from the show. Since the show was launched in 2017, it has topped national TV ratings many times in China and amassed nearly 4 billion online views on VOD platforms. Season 5 of “Super BOOMi” is expected to launch on Tencent Video in August 2020.
“Super BOOMi’s” licensing already includes Up Studios partnering with the Intercontinental Hotel Group to create BOOMi-themed family rooms in more than 100 Holiday Inn hotels and resorts. In addition, BOOMi is the first ever Family Ambassador for the National
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