Ricky Yoselevitz and Chuck Africa will lead the new marketing consultancy suite of services.
The new services will aim to help companies identify, optimize and leverage existing company assets in order to generate incremental revenue and spur growth. Four key services from The Alchemy Method include:
Brand analytics and valuation–Using a proprietary methodology, the division can quantify a brand, licensing or marketing program in reach or monetary dollar value beyond retail sales and royalty revenue. The process includes all consumer touchpoints, including retail placement, POS, advertising, end-user use, social media presence, retail exteriors and other factors.
Brand strategy assessment and development–This tool will allow companies to evaluate the strength of their brand and, if necessary, refine and/or reposition their brand to better fit the changing marketplace.
Market and retail entry strategy–The Alchemy Method will create and then implement a market/retail entry roadmap for brands to penetrate new markets or channels of distribution.
Forging alliance–This service will develop a growth plan that utilizes strategic alliances as the marketing tool.
“‘What is the value of my licensing program beyond royalty revenue?’ is just one of the key questions that these suite of services address,” say Stu Seltzer, president, Seltzer Licensing Group. “Our proprietary process and algorithm to measure the brand impression value has been utilized and relied upon by many Fortune 500 companies for the past few years.”
Furthermore, the new service offering will be spearheaded by Ricky Yoselevitz, vice president of brand strategy and business development, and Chuck Africa, director of market insights.
“‘How can our brands enter a new territory or market or distribution channel?’ is another key question that we answer
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