Ricky Yoselevitz and Chuck Africa will lead the new marketing consultancy suite of services.

Seltzer Licensing Group has launched a proprietary suite of services under its marketing consultancy division, titled The Alchemy Method.

The new services will aim to help companies identify, optimize and leverage existing company assets in order to generate incremental revenue and spur growth. Four key services from The Alchemy Method include:

“‘What is the value of my licensing program beyond royalty revenue?’ is just one of the key questions that these suite of services address,” say Stu Seltzer, president, Seltzer Licensing Group. “Our proprietary process and algorithm to measure the brand impression value has been utilized and relied upon by many Fortune 500 companies for the past few years.”

Furthermore, the new service offering will be spearheaded by Ricky Yoselevitz, vice president of brand strategy and business development, and Chuck Africa, director of market insights.

“‘How can our brands enter a new territory or market or distribution channel?’ is another key question that we answer for our clients,” says Africa. “As our industry evolves and the consumer marketplace becomes more competitive and complex, this Alchemy method will help clients find ways to continue driving revenue, value and growth.”