Logo Brands, University of Minnesota Ink Exclusive Licensing Deal

Minnesota has been added to Logo’s growing list of licensing deals.
License Global

January 9, 2021

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Logo Brands has finalized a four-year licensing agreement with University of Minnesota for blankets, throws and pillows, effective April 1.

Product categories include tents, chairs, stadium seating, coolers and tables. The agreement is an expansion of a partnership struck earlier this year granting Logo Brands exclusive rights to manufacture, produce and distribute U of M Golden Gophers tailgate and outdoor lifestyle products across multiple retail channels.

"We are thrilled that the University of Minnesota has allowed us to expand our partnership with them," says Maggie McHugh, vice president, strategic partnerships, Logo Brands. "We will now be able to offer a more comprehensive selection of Minnesota products to their fans, alumni, students and community to enjoy for many years to come."

Logo Brands will make U of M tailgating products available through Walmart, Target, Dick's Sporting Goods, Academy Sports, Bed Bath & Beyond, Fanatics and many other major retail outlets. Products will

also be available in the Logo Brands online store.

"We are really excited to expand our licensing program with Logo Brands," says Greg Berkowitz, licensing marketing strategist, Gopher Athletics. "Logo Brands does an excellent job showcasing our brand and have been great collaborators since I've been at Minnesota."

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