Legends has acquired event retail merchandise company Maingate.

MainGate will integrate into Legends’s existing hospitality experience division—led by Dan Smith executive and President, Dan Smith, Legends Hospitality The goal of the deal is to expand on MainGate’s existing efforts in the industry and assimilate the company into Legends current retail merchandise business operations.

"The MainGate acquisition represents another significant step in our ambition to build the most compelling, flexible and effective retail and e-commerce platform for our clients across the globe,” says Shervin Mirhashemi, president and chief executive, Legends. “Maingate’s capabilities across e-commerce, merchandising and retail event operations strategically align with our focus towards building a platform that delivers omnichannel retail services leveraging cutting-edge technology and robust data, to present our partners with the best option to successfully grow their business."

MainGate’s current client portfolio includes major professional sports leagues and teams across the NFL, NBA, NHL; collegiate properties and its governing body the NCAA; along National Hot Rod Association and International Speedway Corporation (a NASCAR property) as well as media and consumer brands.