Confectionary retailer plans move into lifestyle space with home décor, toys and more.

Dylan’s Candy Bar has appointed IMG as its worldwide licensing agent to expand its brand globally across multiple product categories.

IMG will now negotiate licensing partnerships to develop Dylan’s Candy Bar’s private label of candy-inspired products into new categories such as home décor, gifts, toys, do-it-yourself candy kits and stationery.

“We are looking forward to working with the ever-polished IMG to magnify the Dylan’s Candy Bar lifestyle collection,” says Lauren. “Our customers, now more than ever, can truly enjoy the sweet life in unique and unexpected ways.”

Dylan’s Candy Bar was founded in 2001 and combines art, fashion and pop culture with candy. In the past, the confectionary retailer has featured pop culture brands such as The Wizard of Oz and “Candy Crush.”

“Dylan has created a brand and experience unlike any other,” says Bruno Maglione, executive vice president, WME/IMG and president, licensing, IMG. “We are thrilled to work with her and her team to help create products that will carry Dylan’s Candy Bar’s bright, cheerful and sweet aesthetic to new markets.”