Icelandic Brand Tulipop Signs Deal to Build on U.S. Presence

Popular Icelandic character-driven property Tulipop is the latest brand to enter the portfolio of King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters.

Created by Signý Kolbeinsdóttir and Helga Árnadóttir in 2010, Tulipop’s diverse cast of characters and art style has captivated fans across Europe and the U.S. This led to an award-winning licensing foundation which brought the brand to more than 300-plus Hot Topic stores and is now the focus of a new push to expand on products from King Features Syndicate.

King Features Syndicate will look to grow the brand further through best-in-class collaborations and product partnerships across apparel, accessories, stationary, art, novelty items and more.