Partnership will prompt both Sean John and Enyce’s international expansion.
Under terms of the partnership, GBG will own a majority stake in both brands, which will become part of the CAA-GBG Global Brand Management Group’s roster of celebrity and leading global brands, while Combs will retain an ownership interest. Combs will also continue to support and promote the Sean John brand.
“When we started Sean John, it was my dream to build it into an aspirational brand for the young consumer,” says Combs. “Our new partnership with CAA-GBG provides us the opportunity to reach the Millennial customer on a global level, fulfilling its true potential.”
Furthermore, CAA-GBG will build on Sean John’s platforms to drive growth through developing ancillary classifications and global expansion. Meanwhile, the Enyce brand will be further developed and positioned for international growth.
“Since its launch, Sean John
In addition, Jeffrey Tweedy, president of Sean John, will remain in his role.
“We have always said that we are in this business for the long term,” says Tweedy. “We are truly committed to expansion and growth within the fashion industry and will continue to ensure that quality in both design and production of Sean John always exceeds our customers’ expectations. With Global Brands as our partner, we plan to bring our brand of fashiontainment to the international stage.”
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