At Backstory, Ferguson will build strategic brand and client programs through licensing deals and other consumer-reaching activations. One of Ferguson's first clients is his former employer Endemol Shine, where he was retained to build strategy for the 2020 “MasterChef” Junior Tour. He has also been tapped by Little Cinema to consult on their licensing business and monetization of their award-winning immersive experiences.
In his role at Endemol Shine North America, Ferguson was the business and creative lead for first-of-their-kind revenue channels including the “MasterChef” Cruise, EatWith “MasterChef,” Cooking With “MasterChef and the MasterChef” Junior Live tour.
"The Backstory mission is simple – marry creativity with revenue-generating strategy,” says Ferguson. “Striking that balance is harder than ever before and I'm excited to help
Ferguson was named one of the"40 under 40"
by License Global Magazine in 2019 and most recently, two of his projects - the “Black Mirror”: Nosedive board game and the cookbook "MasterChef Junior Bakes!" – have been nominated for Licensing International Awards.
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