After questions regarding when and if The Comfy will ever look into licensing, brothers and co-creators Brian and Michael Speciale have announced that The Brand Liaison will pursue these new avenues as they head into the Licensing Week Virtual trade show from June 15-19, 2020.
Since the brand’s debut on ABC’s “Shark Tank” in 2017, The Comfy has ranked as the fifth most successful product launched and one of Barbara Corcoran’s most successful investment ever from the show. Its success has The Comfy poised for licensing and landed co-creator Brian Speciale on the panel for the “What do Licensees Want?” webinar series which will be airing on June 15 for the Virtual Licensing Week Trade Show.
“This has been a long time coming for The Comfy and we are ready to see what kinds of licensing opportunities are out there,” says Brian Speciale, co-creator, The Comfy. “Our number one goal is to land professional sports leagues, as well as the gaming and entertainment properties our fans know and love.”
The Comfy products are currently available online and in more than 5,100 retail doors across the U.S. including Macy’s, Kohls, Fred Meyer, Target, Sportsman Ski Haus, Al’s Sporting Goods, Bob Wards and AAFES. Products are also a top seller internationally on Amazon in Canada, the U.K., Australia, UAE and Japan. The Comfy also holds a number one seller spot on Amazon U.S. in its category.
“The power of The Comfy brand, its unparalleled quality, broad distribution and A-list celebrity engagement bring incredible value for any potential licensor,” says Steven Heller, president, The Brand Liaison. “The silhouette of this product makes it a natural extension for so many brands. Think ‘Star Wars’ Jedi and ‘Harry Potter’ robes as examples.”