Outdoor collection is available now.

License Global

May 1, 2023

1 Min Read
Outdoor pillow from the West Elm x Marimekko collection.
Outdoor pillow from the West Elm x Marimekko collection.Williams-Sonoma

West Elm has announced a second collaboration with Marimekko, a Finnish design house. The new limited-edition collection is designed with summer lounging in mind, celebrating color and Marimekko’s patterns. The assortment includes sofas and chairs, water-resistant indoor/outdoor pillows, a hammock and beach umbrellas featuring marigold, poppy reds and cobalt blues.  

The new summer assortment will build upon consumer demand for pairing Marimekko’s prints with West Elm’s modern aesthetic. Marimekko prints featured in the Summer Collection include Primavera (1972) and Kaivo (1964) by Maija Isola and Papajo (1968) by Annika Rimala. 

“We are so excited to be working with Marimekko for our second exclusive product partnership,” says Jeffrey Hannoosh, senior vice president, product design, West Elm. “These celebrated and iconic prints originally created in the 1960s and 1970s were selected for their signature Marimekko style and embody an optimism that is perfect for summer life outdoors.” 

 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like