UFC Moves into European Markets

The mixed martial arts fitness brand will expand into the U.K. and Ireland for the first time.

EUROPE—UFC Gym, a brand extension of UFC, has unveiled an exclusive 10-year partnership with TD Lifestyle to open more than 100 locations across the U.K. and Eire.

The new locations will exist in three formats (signature, core and class) that will offer members a range of functional fitness classes, group and private MMA training, group fitness, personal and group dynamic performance-based training, plus MMA youth programming.

Additionally, the collaboration will bring UFC Gyms to Europe for the first time and is UFC’s biggest partnership development to date.

“We are thrilled to announce this exclusive partnership and expand UFC Gym’s global footprint throughout Europe,” says Adam Sedlack president, UFC Gym. “This historic partnership serves as a milestone and an opportunity for both UFC and UFC Gym brands, as the U.K. and Ireland markets host a significant population of MMA fans and fitness enthusiasts. It’s an honor for UFC Gym to bring its revolutionary style of fitness to new regions and continually grow our ‘Train Different’ philosophy.”

UFC Gyms debuted in 2009 and has established more than 150 locations across the U.S., Australia, Bahrain, Canada, Chile, Mexico, Oman, the Philippines, Taiwan, Vietnam and the United Arab Emirates.

“We’ve been working for a couple years to bring UFC Gym to England, Scotland, Wales and all of Ireland,” says Joe Long, director, TD Lifestyle. “We’ve negotiated an unprecedented partnership to launch all three club formats and our UFC Gym locations will be very different compared to anything currently being offered in the U.K. UFC Gym’s possess a versatile fitness platform while offering the highest caliber training facilities within an aspirational and high energy environment.”

 

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