Target, Levi’s Announce Home Collection

The sustainable collection is the newest addition to the two’s decade-long partnership.

License Global

February 9, 2021

1 Min Read
levitarget.png

Target and Levi Strauss & Co. are taking their decade-long partnership to the next level by using Levi’s iconic denim for home, pets, apparel and accessories.

Levi’s for Target will include more than 100 items crafted with durability and sustainability in mind. This collection marks the first home partnership for the Levi’s brand. 

The partnership started in 2011 and expanded in 2019 when they introduced Levi’s Red Tab at Target. As part of the Red Tab expansion, Target curated in-store displays will be 500 stores by fall. 

“Strategic partnerships like our work with Levi’s have long been a key part of Target’s success, allowing us to offer our guests the very best national brands alongside our incredible assortment of owned brands,” says Jill Sando, executive vice president and chief merchandising officer, style and owned brands, Target. “Through this partnership, we’re able to offer a collection of items guests can’t find anywhere else, with pieces that exemplify the values and design prowess of both the Target and Levi’s brands.”

The collection will be in stores Feb. 28.

Read more about:

Levi'sTarget

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like