RHS Unveils First Apparel Collab

Coast will develop the Royal Horticultural Society’s first-ever fashion range for the U.K. market.

The Royal Horticultural Society, in partnership with women’s apparel brand Coast, will launch its first limited edition collection of dresses and separates this summer.

The Coast/RHS line will feature eight styles, ranging from floor-length gowns to modern separates, and will emphasize color through illustrations drawn from the RHS Lindley Library.

“Our design team has used the RHS Chelsea Flower Show as a key source of inspiration for many years, so to collaborate with the RHS and gain access to the RHS Lindley Library Collection was something that we were very excited about–and we’re confident our customers will love this collection,” says Neil Hendy, creative director, Coast.

The limited edition range is slated to launch this May in Coast’s top 14 stores, including its Oxford Street flagship and new concept store in Gateshead Metrocentre, as well as online at Coast-Stores.com.

“For our first partnership in fashion apparel, we wanted to work with a clothing brand able to do justice to the incredible artwork in the RHS Lindley Library,” says Cathy Snow, licensing manager, RHS. “We could not have found a better partner. Coast has designed a wonderful collection of limited edition pieces celebrating the beauty of flowers.”