JELC Taps Into Lifestyle Brands

Independent agency JELC is showcasing its range of lifestyle properties at Brand Licensing Europe, while seeking opportunities across all brands.

Gem Fairies is expanding globally with licensees in Asia, South America, Africa and Russia across stationery, apparel, paper party goods, toys, publishing, greeting cards and arts and crafts; while the Gem Fairies greeting cards continue to sell strongly in the U.K. JELC is unveiling new artwork, style guide, website and assets on the show floor this week.

World-renowned cake designer and personality Lindy Smith is getting a comprehensive style guide update featuring her distinctive mix of patters and color palettes, as well as an extensive licensed products program including picnic-ware, food and confectionery gifts, stationery, greeting cards and soft furnishings.

Lillipippins, the whimsical art brand from award-winning designer Lisa Johnson featuring tiny forest animals relaxing on or around household objects that tower over them, is expanding to greetings, stationery, publishing, new media, housewares and décor, giftware, nursery products, apparel, food and confectionery and health and beauty products. Simson Cards in Australia, Portfolio in the U.K. and Perleberg in Germany, Austria and Switzerland have already launched ranges of Lillipippins greeting cards.

JELC is also continuing its programs for the My Cat Pip, bed and mattress company Silentnight and ceramics and textile artists Hinchcliffe and Barber.

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