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January 20, 2023
H&M Home has presented a color-focused collection featuring Pantone expertise. The H&M Home x Pantone collection presents two color palettes, Calm and Soothing and Energy and Joy, exploring philosophical color notions. The collection includes cushion covers, one vase, one regular and one footed tray, a side table, a decorative pedestal and three scented candles for each palette.
The H&M Home x Pantone collection showcases a selection of keep-sake products, created in two distinctive color moods.
Each color palette features shades specifically chosen for their effect on our senses. The Calm and Soothing shades include pistachio, petrol, green and mid blue, bringing about a sense of stability and tranquility. For Energy and Joy, the four colorways include pink, red, orange and apricot, infusing vibrancy and heat.
“Color is essential for both our home and our senses,” says Evelina Kravaev-Söderberg, head, design and creative, H&M Home. “No one understands this better than Pantone, who are the foremost experts on how color can influence how we work and live. The H&M Home x Pantone collection allows us to highlight how much difference the power of color makes in our day-to-day life, with a selection of modern interior objects to add to one’s home. Choose from one of the scented candles and see how the smell of red makes you feel or add a pistachio-colored vase to your living room space, infusing a peaceful and beautiful addition. We hope our customers will enjoy how this collection adds to their homes and wellbeing having just entered 2023.”
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