Deal inked for home textiles and soft goods including heated blankets and heated throws.

License Global

August 22, 2022

1 Min Read
William Shatner in Brookstone home goods.
William Shatner in Brookstone home goods.Bluestar Alliance

Bluestar Alliance has entered into a license agreement with CHF Industries for home textiles and soft goods for Brookstone

CHF Industries, recognized as a leader in the design, manufacturing and distribution of consumer home goods and textiles will expand the Brookstone home category, developing Brookstone-branded heated blankets and heated throws, air mattresses and air beds, bedding, robes, towels and additional home goods. 

"CHF Industries will develop products that promote the Brookstone legacy of quality and innovation, utilizing best-in-class materials and technology, while expanding the home category of solution-oriented products that help ‘Do Life Better,’” says Joey Gabbay, chief executive officer, Bluestar Alliance. “We look forward to the advancement in design and technology of the Brookstone home products especially for the heated blankets and throws.” 

“With over 90 years of experience in making home products and being recognized for their integrity and craft, this partnership will continue our commitment to providing innovative product of the highest quality uniting two iconic brands, CHF Industries and Brookstone,” says Ralph Gindi, chief operating officer, Bluestar Alliance. 

"Together CHF and Brookstone are heating up the home space with new and innovative products to enhance people's lives," says Spencer Foley, president and chief executive officer, CHF Industries. 

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