-The Iconic Brand infant and children’s bandages in a deal brokered by Wildbrain CPLG.
“It’s fantastic to partner with Orkla, a company with more than 350 years heritage in the personal care sector,” says Ingo Sonego, licensing manager,
Spain. “We can be sure that emoji brand plasters will bring a smile to many children’s faces.”
The collaboration is launching exclusively at Spain’s supermarket chain, Mercadona, with more than 1,600 stores. Each emoji-branded pack contains 20 water-resistant and hypoallergenic plasters of various designs.
“We are delighted to team up with a company such as Orkla Cederroth that cares about children,” says Marco Hüsges, chief executive officer and founder,
. “Orkla Cederroth is truly committed in R&D and in this joint collaboration we created great products that are simply making kids happy.”
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.