Orkla Cederroth and emoji-The Iconic Brand Join Forces

Orkla Cederroth has launched “Doctor San” x emoji-The Iconic Brand infant and children’s bandages in a deal brokered by Wildbrain CPLG. 

“It’s fantastic to partner with Orkla, a company with more than 350 years heritage in the personal care sector,” says Ingo Sonego, licensing manager, WildBrain CPLG Spain. “We can be sure that emoji brand plasters will bring a smile to many children’s faces.”  

The collaboration is launching exclusively at Spain’s supermarket chain, Mercadona, with more than 1,600 stores. Each emoji-branded pack contains 20 water-resistant and hypoallergenic plasters of various designs.  

“We are delighted to team up with a company such as Orkla Cederroth that cares about children,” says Marco Hüsges, chief executive officer and founder, emoji company GmbH. “Orkla Cederroth is truly committed in R&D and in this joint collaboration we created great products that are simply making kids happy.”