IMG to Rep McDonald’s

The agency will help grow the restaurant’s global licensing program.

License Global

May 20, 2024

1 Min Read
McDonald’s logo, IMG
McDonald’s logoIMG

IMG has announced a new, multi-year deal as McDonald’s exclusive global licensing representative. Through this collaboration, Endeavor-owned IMG will work with McDonald’s to develop a wide range of licensed products and experiences globally, building upon the brand’s status and driving its growth.

Serving more than 65 million customers daily across nearly 40,000 locations worldwide, McDonald’s is one of the most recognized brands worldwide and has become an integral part of global culture. IMG will draw inspiration from the brand’s rich legacy, global scale, and visual identity to develop an authentic and culture-forward licensing program that reflects the universal experiences of McDonald’s fans.

“McDonald’s is at its best when we invite our fans to make the brand their own,” says Jennifer DelVecchio, senior director, global alliances, McDonald’s. “IMG has an incredible reputation in the licensing industry. We’re excited to bring our fans unique licensing opportunities that further connect our brand with their fandoms. We have only begun to scratch the surface with our licensing and cannot wait to see the places we will go with IMG at the helm.”

“Few brands can claim to truly shape culture the way McDonald’s does,” says Ricky Yoselevitz, senior vice president, licensing, IMG. “With an unmatched presence across media, music, sports, fashion, and more, McDonald’s is deeply woven into our social fabric. We are excited to combine our expertise with McDonald’s unparalleled brand reach and recognition to create a robust, meaningful licensing program. From buzzy fashion ranges to one-of-a-kind collaborations, every launch is sure to resonate with global audiences in a way that only McDonald’s can.”

Related:Redefining the McDonald's Happy Meal

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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