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Heelys Rolls into Partnership with Reebok

The Reebok deal marks the first time that Heelys has teamed up with another sneaker brand.

Heelys, which is owned by Sequential Brands Group, has announced a new collection with lifestyle and footwear brand Reebok.

The collaboration features ten signature Reebok styles, with the added Heelys wheel technology. Amongst a number of different collabs that Heelys has recently worked on, this marks the first time that the brand has teamed up with another sneaker brand. The Reebok styles will range in colors, patterns and shapes but all have Heely’s ability to go from a sneaker to a skate by shifting weight on to the heel.

The Reebok x Heelys collab comes in ten skus with ranging sizes:

  • Kids Size 13-8; and
  • Mens Size 9-13.

“We are so excited to be teaming up with a global, timeless brand like Reebok,” says Arta Isovski, senior vice president, lifestyle division, Sequential Brands Group. “Reebok was born from sport, and Heelys from adventure. Together we make a shoe that’s ready to take on the world. We are especially proud to offer this collection in adult sizes, as many of our consumers grew up with both of these brands. Now they get to experience the merging of the two worlds to create one awesome collection.”

The Reebok x Heelys collection is available for purchase for $55-$60 on and retailers in global markets.

TAGS: Reebok Heelys
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