Both brands will expand into new categories.

License Global

May 20, 2022

2 Min Read
Christina Hall.
Christina Hall.Brandgenuity

Brandgenuity has announced it has been selected as exclusive licensing agency of record for Christina Hall. Brandgenuity plans to extend the Christina brand and her signature aesthetic into indoor and outdoor home categories. Products will leverage the designer’s signature mix of Airy Cali cool with a touch of Southern rustic ease. Categories for licensing include tile, lighting, hardware, wall coverings, outdoor, furniture, décor, soft home and more. 

“We are thrilled to be working with Christina Hall,” says Jay Asher, partner, Brandgenuity. “The brand has all of the building blocks necessary for licensing success: high awareness, a large and passionate audience, a unique design point of view and permission to play in trending categories. She also has a proven track record in licensing with a successful flooring line with partner, Paradigm.” 

“I’m so excited to work with the team at Brandgenuity,” says Christina Hall. “We know they will bring their strategic thinking, broad experience in these categories, strong design sense and determination to this partnership.” 

Along with the new deal with Christina Hall, Brandgenuity has been tapped to represent Mike's Hot Honey.

Brandgenuity plans to extend Mike’s Hot Honey into new food categories including salty snacks, nuts, ice cream, restaurants and more.  

The brand was built from the ground up and is now available in more than 30,000 retail doors including Walmart, Target, Kroger, Publix, Albertsons, Whole Foods and many more.

“We have been able to win by staying focused and doing what we do best, making hot honey,” says Matt Beaton, chief executive officer, Mike’s Hot Honey. “The time is here to give our community of fans more ways to enjoy Mike’s Hot Honey and we are excited to disrupt new categories with our sweet-heat profile and Brandgenuity’s expertise.” 

Brandgenuity is exhibiting at Licensing Expo 2022. Find out more information here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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