Robinson Home Products Gets Cooking with

IMG brokers deal with Hearst’s and Robinson Home Products for a line of dinnerware, bakeware, kitchen tools and more.

License Global

November 5, 2019

1 Min Read

Robinson Home Products has launched a line of branded kitchen and dining products in partnership with, a unit of Hearst. The deal was brokered by IMG.

“We believe this partnership is a perfect match,” says Ross Patterson, president, RHP. “Looking ahead, we are eager to work together with Delish and are excited about the possibilities this partnership presents. We are focused on bringing Delish’s unique and fun approach to kitchen and dining products that will meet their extensive audience’s needs, as well as introduce new consumers to the brand.” 

In addition to the new product line, RHP will also operate as part of the deal. The new ecommerce site will sell all of RHP’s licensed kitchen and dining products directly to consumers. Products for sale on the site include dinnerware, bakeware, kitchen tools and gadgets, flatware, and barware.’s push into branded products continues a growing trend for publications. Buzzfeed recently announced partnerships for its Tasty brand including food decorating kits from Wilton and shoppable recipes with Walmart. Cooking magazine Saveur also recently announced a line of branded marinades, barbecue sauces and spice rubs in partnerships with Gourmet Warehouse.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like