Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
October 25, 2019
Wilton and Buzzfeed's Tasty brand have released an assortment of decorating kits to help consumers learn cookie decorating, cake decorating, candy making skills.
The Tasty by Wilton product line introduces consumers to a variety of decorating projects that are designed for new and experienced bakers. Kits provide all the tools and guidance necessary to make fully decorated baked goods. In addition to printed instructions, kits include a series of project videos to offer insider tips for baking.
Activity kits include:
Tasty by Wilton Buttercream Icing 101 Kit;
Tasty by Wilton Royal Icing 101 Kit;
Tasty by Wilton Fondant Skills 101 Kit;
Tasty by Wilton Candy Making 101 Kit;
Tasty by Wilton Succulent Garden Cookie Kit; and
Tasty by Wilton Coffee Shop Cookie Kit.
"Tasty is all about having fun in the kitchen and making cooking more accessible. Through the partnership with Wilton, we've found another way to inspire creativity and drive human connection through the art and joy of deco," says Eric Karp, global head of licensing, BuzzFeed. "We're looking forward to a long partnership with Wilton, the global industry leader in food decorating."
The Wilton deal comes following Buzzfeed's recent partnership with Walmart to create the Tasty branded shoppable recipes.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like