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Buzzfeed, Wilton Partner for 'Tasty' Food Decorating Kits

Buzzfeed, Wilton Partner for 'Tasty' Food Decorating Kits

Wilton and Buzzfeed's Tasty brand have partnered to release an assortment of decorating kits to help bakers learn new skills in the kitchen.

Wilton and Buzzfeed's Tasty brand have released an assortment of decorating kits to help consumers learn cookie decorating, cake decorating, candy making skills.

The Tasty by Wilton product line introduces consumers to a variety of decorating projects that are designed for new and experienced bakers. Kits provide all the tools and guidance necessary to make fully decorated baked goods. In addition to printed instructions, kits include a series of project videos to offer insider tips for baking.

Activity kits include:

  • Tasty by Wilton Buttercream Icing 101 Kit;
  • Tasty by Wilton Royal Icing 101 Kit;
  • Tasty by Wilton Fondant Skills 101 Kit;
  • Tasty by Wilton Candy Making 101 Kit;
  • Tasty by Wilton Succulent Garden Cookie Kit; and
  • Tasty by Wilton Coffee Shop Cookie Kit.

"Tasty is all about having fun in the kitchen and making cooking more accessible. Through the partnership with Wilton, we've found another way to inspire creativity and drive human connection through the art and joy of deco," says Eric Karp, global head of licensing, BuzzFeed. "We're looking forward to a long partnership with Wilton, the global industry leader in food decorating."

The Wilton deal comes following Buzzfeed's recent partnership with Walmart to create the Tasty branded shoppable recipes.

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